3.13 Brainstorming

A tool to stimulate a group of people to produce several ideas.

Brainstorming is a group creativity technique by which efforts are made to find a conclusion for specific problem by gathering a list of ideas spontaneously contributed by its members.

The team was popularized by Alex Faickney Osborn in the 1953 book Applied Imagination, ideation sessions.

Using ideas from other peoples’ brains.

Brainstorming is a planned session in which the atmosphere is somewhat informal.

The participants in the session should have knowledge and interest in the project and the process.

Tips:

Limit the session to one hour.
Be sure to present the problem so that everyone understands.
A chairperson or moderator presents the problem and monitors the atmosphere.
Ideas are generated and recorded, as well as additional comments.
The chairperson/moderator encourages the participants to build on the ideas.
No criticism is allowed. Criticism is ruled out.
The wilder the idea the better. Wild ideas are welcomed.
After all the ideas are recorded, the most promising ideas are put forward for verification.
If Brainstorming can produce one-hundred ideas in one hour at least 1-3% will be good.
Quantity is wanted.
Try to combine and improve upon an idea.

Brainstorming Example:

Date: 10/31/2020

Time: 10 AM

Participants: YuehTzu Yang, Xin An Chen, Jialiang Wang