3.3 Comparative Product Analysis Chart

It is used for comparing a number of existing products in terms of the products features and attributes.

This chart is one of the most used tools in the design process.

The chart is often used in the development phase to compare new product concepts to existing solutions.

Existing products can be compared and analyzed in terms of the pros and cons.

Information can be compared quickly because the data is on one page.

List features and attributes of the product that you want to compare, and may influence the consumer, such as size, materials, color options, MSRP (Manufacturer's suggested retail price), etc.

Comparative Product Analysis Chart Example:

This is one of the first steps in the Circular Design Process.

Additional Lecture:

UV-C_Sanitizing_Products_Comparision_Cha